Rob Bell to start a TV show?

I just found this post from Jesus Creed that says Rob Bell is getting ready to move to L.A. to begin work on a spiritually themed TV show. It's also going to be somewhat biographical of Bell. As someone who has been a big supporter and defender of Bell and who has been enriched by his books and sermons, I'm not that excited about this. Definitely not something BIlly Graham would do. For whatever reason he feels this is the next proper step, I hope that it is and that God blesses this action. That said, every ounce of literature loving, anti-consumerist, anti-TBN, anti-vague spirituality... ness, does NOT want to see this happen. Good luck, Bell. We'll always have Velvet Elvis.